Non-accredited Level 3 qualification The holder: Can apply foundation marketing principles and explain the stages of the customer lifecycle. Understands customer relationship marketing, responds to the business environment and business issues. Understands the specific specialist areas of digital marketing such as Pay-Per-Click, search engine optimisation (SEO), email marketing and web analytics and select appropriate tools for required business outcomes. Understands customer engagement and market segmentation as they apply to digital marketing. Understands the main components of Digital and Social Media Strategies and can compare the abilities of related platforms and how they integrate into the working environment. Can follow digital etiquette and the required security levels to protect data across digital and social media platforms. Can adhere to relevant provisions such as the Data Protection Act and Intellectual Property.
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Issuer |
Digital Peninsula Network Ltd |
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Issued On |
1765800000 |
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Expires |
- |
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