Skills Bootcamp In Digital Marketing

Badge awarded to

Nicola Greenaway

Issued on 15 Dec 2025 by

Digital Peninsula Network Ltd

Non-accredited Level 3 qualification The holder: Can apply foundation marketing principles and explain the stages of the customer lifecycle. Understands customer relationship marketing, responds to the business environment and business issues. Understands the specific specialist areas of digital marketing such as Pay-Per-Click, search engine optimisation (SEO), email marketing and web analytics and select appropriate tools for required business outcomes. Understands customer engagement and market segmentation as they apply to digital marketing. Understands the main components of Digital and Social Media Strategies and can compare the abilities of related platforms and how they integrate into the working environment. Can follow digital etiquette and the required security levels to protect data across digital and social media platforms. Can adhere to relevant provisions such as the Data Protection Act and Intellectual Property.

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Issuer

Digital Peninsula Network Ltd

training@digitalpeninsula.com

Digital Peninsula Network - The South West's leading digital training provider!

Digital Peninsula Network work with organisations and individuals seeking support to learn valuable new skills within digital subjects. Top subjects include website development, digital marketing, social media marketing, online video editing, AI for Productivity tools, and more. Training ranges from 2 hour workshops to 12 months Apprenticeships training.

Digital Peninsula Network (DPN) is a leader in designing training methods to upskill entrepreneurs, small businesses, and individuals in digital skills. DPN have developed and delivered innovative training courses in partnership with employers to thousands of businesses across the UK, predominantly in the South West.

DPN offers learners a high-quality training delivery service working with experienced and qualified tutors, video conferencing and online learning tools, and a specialist online training platform to maintain the level of education delivered in-person.

Criteria

The holder can: Identify, select and apply appropriate logical and creative thinking. Can analyse problems and develop effective solutions. Can work independently, using their own initiative and assume responsibility for outcomes. Can communicate effectively tailoring messages to audience profile, platform characteristics, and brand guidelines.

Alignments

Digital marketing techniques

http://data.europa.eu/esco/skill/43dfbe7f-9e10-4871-b171-e5076737b4cf

The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.