Creating & Managing Personal Brand

The holder of the micro-credential is able to:

• Conduct a self-assessment of resources (strengths, values, goals) and define the direction for personal brand development on this basis.
• Plan and implement a communication strategy across offline and online channels, using available tools and methods to increase visibility and build a professional network.
• Create a consistent professional image through the conscious selection of tone of voice, visual style, and key messages.

The holder has completed 12 hours of practical classes.

The micro-credential was awarded based on the completion of a practical assessment task and a positive result of the final test summarizing the learning outcomes of the Personal Branding course.

Number of ECTS credits: 2

Additional information: The classes developed leadership competencies and self-presentation skills in an international professional environment.