Innovation Marketing Padawan

Issued on 10 Dec 2025 by

Trézorium

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This badge is issued to students of IESEG who participated in the Marketing & Innovation course of Elodie Gentina and Chris Delepierre. Innovation is not necessarily about creating new technology. Some of the most iconic innovation examples of the past few years (the iPhone, Amazon Prime, Uber) use existing technology to create superior value through better business model design and new consumption uses. This course will give students an overview on what innovation is all about, starting from the notion of creativity and brainstorming, to consumer insight (active listening, ethnography, individual or collective interviews). It includes a marketing approach of the innovation process and covers the new usage of digital technologies in New Product/Service Development process (e.g., co-creation, crowdfunding, experience economy, etc.). Beyond interactive sessions on theoretical notions associated to marketing innovation, students will work hands-on to develop an innovation project based on a concrete case in a perspective of social entrepreneurship. They will then pitch their projects to start-up owners.

#collaboration #creativity #customers #design #IESEG #innovation #marketing #open #thinking

Issuer

Trézorium

chris@trezorium.com

Trézorium est une entreprise de l’économie sociale et solidaire qui révèle et valorise les talents tout au long de la vie. Par le jeu, la pédagogie active et les open badges, nous accompagnons les organisations et les territoires pour reconnaître les compétences, les expériences et les engagements de chacun, y compris ceux qui restent souvent invisibles.

Criteria

Attend to the Innovation & Marketing Course.

At the end of the course, the student should be able to:

Understand the role of innovation in organizations Explain the marketing approach of innovation Analyze the innovation opportunities based on insight from industries, consumers and competitors Generate an effective brainstorming session Gather external insight and refine an innovative idea Launch an innovation on its market

Evidence

https://openbadgefactory.com/c/evd/RR3VLCa5U5aK5B/T720RJa9X3MaT32/T720X7a9X3MaT3R

Issuer endorsements

Tiers Lieux Edu

copil@tierslieuxedu.org

Nous partageons avec cette organisation les même valeurs
Cette organisation est un membre reconnu de notre réseau
Nous collaborons avec cette organisation

Chris Delepierre

contact@chrisdelepierre.fr

Nous co-concevons des badges avec cette organisation

Badge endorsements

IESEG School of Management

e.gentina@ieseg.fr

As Professor, I have had the privilege of co-teaching the Marketing & Innovation course at IESEG. The "Innovation Marketing Padawan" badge is a well-deserved recognition for students who have demonstrated a deep understanding of key concepts such as creativity and innovation marketing. Their active engagement in practical projects, ability to organize effective brainstorming sessions, and launch innovations to the market reflect their dedication and exceptional potential in the marketing field. This badge signifies their skills and readiness to tackle professional challenges.