Entrepreneurship and Digitalization

The MOOC on Entrepreneurship and Digitalization consists of five modules, each containing five lessons. Module 1 provides a broad overview of the digital landscape, covering opportunity identification, key sectors for digital entrepreneurship, and emerging technological trends. Module 2 focuses on the skills and competencies required for digital entrepreneurs. It explores the development of soft skills, idea generation, digital tools, and crafting an effective Elevator Pitch. Module 3 delves into business planning, including internal and external analysis, as well as competitive and corporate strategies. In Module 4, the course covers marketing strategies for digital businesses, discussing topics such as defining a buyer persona, the conversion funnel, social media management, and web optimization. Finally, Module 5 addresses the legal and administrative aspects of launching a digital business, including company registration, domain branding, data protection, and support programs for entrepreneurs. Each module features real-world insights from experienced entrepreneurs or companies in the field.