Managing Marketing Projects

Wyższa Szkoła Zarządzania i Bankowości - Akademia Nauk Stosowanych w Krakowie działa nieprzerwanie od 1995 roku, łącząc akademicką wiedzę z praktyką. Uczelnia kształci na kierunkach: Informatyka, Informatyka stosowana, Zarządzanie, Finanse i rachunkowość, Logistyka, Marketing cyfrowy, Przedsiębiorczość cyfrowa oraz Komunikacja i psychologia w biznesie. Programy studiów są projektowane z myślą o potrzebach współczesnej gospodarki i współpracy z otoczeniem biznesowym. W ofercie znajdują się także studia podyplomowe oraz kursy rozwijające kompetencje zawodowe. Uczelnia stawia na rozwój praktycznych umiejętności, przedsiębiorczości, innowacyjności oraz kompetencji cenionych na rynku pracy.

Learning Outcomes

The micro-credential confirms that the learner possesses in-depth knowledge, practical skills, and social competencies in planning, executing, and evaluating marketing projects using modern management tools and digital technologies.

The individual awarded the micro-credential:

• has knowledge of market analysis, designing marketing campaigns, and organizing the work of a project team,
• understands the importance of communication with stakeholders and evaluating the effectiveness of marketing activities, as well as the role of digital tools in supporting project execution,
• is capable of independently planning and executing marketing projects,
• can also optimize marketing activities in response to changing market conditions,
• demonstrates the ability to independently and responsibly perform project tasks.

Estimated Workload

4 ECTS credits

Level (referenced to the Polish Qualifications Framework / European Qualifications Framework – EQF)

PRK7/EQF7

Assessment Method(s)

The micro-credential was awarded based on the completion of a course that included a marketing project and an assessment of class participation. The final grade was the average of the results obtained throughout the course. The evaluation of learning outcomes included assessing the quality of the prepared project, the ability to apply knowledge in practice, the level of engagement, and teamwork and communication skills.

Mode of Delivery

The micro-credential certifies the completion of 100 hours of academic instruction and independent student work. The sessions were conducted in the form of practical classes, including case studies, problem-solving discussions, and the development of individual projects. The educational process focused on enhancing practical skills related to marketing project management and the use of digital tools in this field.

Quality Assurance Arrangements Underpinning the Micro-credential

The issuance of a micro-credential is based on a coherent matrix of effects (knowledge, skills, and social competencies) – content – assessments, their verification, and agreed-upon teaching methods, in accordance with the course syllabus (practical profile) and under the supervision of the course coordinator. Ensuring the quality of education involves transparent criteria and passing thresholds, systematic evaluation of results, and periodic updates of content and methods based on conclusions from assessments and feedback from both internal and external stakeholders.