Development & Management of Tourism Products

Development & Management of Tourism Products

This badge was awarded for successfully completing the course ‘Development & Management of Tourism Products’ on atingi.org. The learner has developed knowledge about tourism product development, the importance of the customer experience, the process of product creation and the concept of the tourism value chain. He/she is familiar with packaging and pricing as well as e-Marketing and social media. This micro-learning course is designed as a professional development opportunity for people working in the tourism and hospitality sector and as a means for the recognition of prior learning.

Issuer	atingi
Issued On	1780833600
Expires	-

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Outline major steps for product creation to create innovative, customer-oriented tourism products  \n\n1. Explain the difference and importance between single service components and tourism packages  \n\n1. Ensure appropriate price calculation and price setting for tourism products\n\n1. Describe key components of e-marketing \n\n1. Apply social media planning to market products \n\n###Course Topic and Specific Objectives  \n\n1. Tourism product development and creation aiming to achieve a great customer experience  \n\n1. Understanding packaging and pricing strategies  \n\n1. Application of e-marketing and social media by using a social media plan  \n\n###Learning Activities \n\nSelf-paced e-learning featuring: \n\n- Text and multimedia presentations that introduce key concepts and apply them to the workplace \n\n- Links to public websites and videos to add depth and relevance \n\n- Interactive checkpoints within the course to test for knowledge and understanding \n\n \n\n###Assessments \n\nThere are several checkpoints for formative assessment embedded in the course. The course concludes with a final summative assessment consisting of 15 multiple-choice questions. Single or multiple answers are possible. Responses are automatically assessed. The assessment is regarded as passed if the examinee answered at least 80% of the questions correctly. Multiple attempts are permitted.   \n\n \n\n###Estimated learning time \n\n1-2 hours \n\n \n\n###Competency category \n\nIndustry/ Sector \n\n \n\n###Level  \n\nNovice \n\n \n\n### About the atingi eAcademy Tourism and Hospitality  \n\nThe digital learning platform “atingi.org” by the German Federal Ministry for Economic Cooperation and Development (BMZ) harnesses the tremendous potential of inclusive digitalization in education for everyone and everywhere by offering free and relevant learning content in the form of self-paced learning courses. atingi was developed by a team of digital experts at Gesellschaft für Internationale Zusammenarbeit (GIZ) and works closely with Smart Africa, the African Union’s digital initiative, as well as many other partners from business, politics, academia, and civil society.   \n\n  \n\nWith 10% of global GDP tourism and hospitality is one of the key global economic sectors offering millions of employment opportunities worldwide. The atinigi eAcademy Tourism and Hospitality is an offer developed for digital professional development for tourism and hospitality professionals with the aim to recognize prior learning, upskill and make industry-relevant skills and competencies visible to employers. The atingi eAcademy Tourism and Hospitality operates in close cooperation with the private sector to ensure rigorously assessed skills and competencies of tourism professionals are relevant for finding or improving employment.   \n\n  \n\natingi takes privacy and data protection seriously and complies with the General Data Protection Regulation (GDPR).   \n\n \n\n### Critical Information Summary - Self Report \n\n- **Type of credential:** Certificate - summative assessment \n\n- **Title:** Development & Management of Tourism Products  \n\n- **Issuer:** atingi \n\n- **Date of issue:** see above \n\n- **Description:** see above \n\n- **Learning outcomes:** see above \n\n- **Effort including assessment:** 1-2 hours \n\n- **Duration:** 1 day or less \n\n- **Prerequisites:** None \n\n- **Relevant learning resources:** None \n\n- **Type of assessment:** Examination/Multiple Choice Questions \n\n- **Participation:** Online \n\n- **Supervision:** No \n\n- **Identity verification:** 1 factor \n\n- **Quality assurance:** Internal - project approval \n\n- **Endorsement:** Yes\n\n- **Learner impact:**  Nonformal Certificate \n\n- **Credits:** None \n\n- **Stackability:** Designed to stack. Can be stacked to earn the ‘Tourism Marketing’ and the ‘Entrepreneurship and Business Development in Tourism’ Novice Compound Badge."},"tag":["customerexperience","packaging","pricing","productcreation","productdevelopment","tourismvaluechain"],"inLanguage":"en","alignment":[{"type":["Alignment"],"targetUrl":"http://data.europa.eu/esco/skill/S4.1.1","targetName":"identifying opportunities","targetDescription":"Identifying business or organizational opportunities."},{"targetUrl":"http://data.europa.eu/esco/skill/S4.1.2","targetName":"developing financial, business or marketing plans","targetDescription":"Envision and develop strategies and plans for companies and organisations aimed at purposes such as establishing new markets, refurbishing the equipment and machinery of a company, implementing pricing strategies, and restoring or maintaining financial viability.","type":["Alignment"]},{"targetDescription":"Inputting, recording, transcribing and updating data using electronic or manual information systems.","targetName":"processing information","targetUrl":"http://data.europa.eu/esco/skill/S2.4.0","type":["Alignment"]},{"type":["Alignment"],"targetUrl":"http://data.europa.eu/esco/skill/A1.16.0","targetName":"work independently","targetDescription":"Develop one's own ways of doing things, motivating oneself with little or no supervision, and depending on oneself to get things done."},{"targetName":"manage quality","targetDescription":"Pursue excellence in workplace processes, products and activities.","targetUrl":"http://data.europa.eu/esco/skill/A1.12.0","type":["Alignment"]}],"name":"Development & Management of Tourism Products ","description":"This badge was awarded for successfully completing the course ‘Development & Management of Tourism Products’ on atingi.org. The learner has developed knowledge about tourism product development, the importance of the customer experience, the process of product creation and the concept of the tourism value chain. He/she is familiar with packaging and pricing as well as e-Marketing and social media. \n\nThis micro-learning course is designed as a professional development opportunity for people working in the tourism and hospitality sector and as a means for the recognition of prior learning."}},"credentialStatus":{"type":"1EdTechRevocationList","id":"https://openbadgefactory.com/obv3/revoked/QKZM2AaHAVa4BU/R8S2P4aP44a94D"},"endorsement":[],"type":["VerifiableCredential","OpenBadgeCredential"]}