AI in Marketing

This badge recognises that I have learnt about AI-powered tools available to create text-based and visual content effectively, I understand what generative AI is and how I can use AI tools to operate efficiently. I understand what prompt engineering is, and how to talk to AI to create text-based and visual content, and operate within ethical considerations. I demonstrate basic knowledge of a variety of workplace AI tools and how I can integrate them and use AI as a Workplace Assistant.

Issuer	Digital Peninsula Network Ltd
Issued On	1773835200
Expires	-

Badge assertion is valid

Badge has not been revoked

Badge has not expired

Check that the badge was awarded to the correct recipient by entering their email address:

Validate another badge

{"credentialSubject":{"identifier":[{"identityType":"emailAddress","identityHash":"sha256$e937e4e323e9cb2a338a96995e2cccc046f8151fbf7671538b26ff3d9033febe","salt":"IQuSuIt85G","type":"IdentityObject","hashed":true}],"achievement":{"type":["Achievement"],"id":"https://openbadgefactory.com/obv3/achievements/SNO6YPa3SQJaQT8?cid=cf8a32ec4647e2667be00c4420e42c6890bd3998063a098b6bf83dd0d60a63fe&lang=en","inLanguage":"en","description":"This badge recognises that I have learnt about AI-powered tools available to create text-based and visual content effectively, I understand what generative AI is and how I can use AI tools to operate efficiently. I understand what prompt engineering is, and how to talk to AI to create text-based and visual content, and operate within ethical considerations. I demonstrate basic knowledge of a variety of workplace AI tools and how I can integrate them and use AI as a Workplace Assistant. ","tag":["AI","Artificial","Content","Creation","Digital","Intelligence","Marketing","Tools"],"name":"AI in Marketing","alignment":[{"type":["Alignment"],"targetName":"Digital marketing techniques","targetDescription":"The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.","targetUrl":"http://data.europa.eu/esco/skill/43dfbe7f-9e10-4871-b171-e5076737b4cf"}],"criteria":{"narrative":"- What is generative AI, what are it's strengths and pitfalls\n- What is stable diffusion model and type of generative AI used for image generation \n- How to write a prompt for generative AI\n- How to create text based content using AI to perform rapid research \n- How AI systems can be integrated and working with AI as an Assistant\n- What are advanced AI tools such as AI Agents and Open Source Software\n- Ethical considerations when using AI tools","id":"https://openbadgefactory.com/v1/badge/_/SNO6YPa3SQJaQT8/criteria.html?v=2.0&c_id=cf8a32ec4647e2667be00c4420e42c6890bd3998063a098b6bf83dd0d60a63fe"},"image":{"type":"Image","id":"https://openbadgefactory.com/obv3/images/badge/cf8a32ec4647e2667be00c4420e42c6890bd3998063a098b6bf83dd0d60a63fe"}},"type":["AchievementSubject"]},"credentialStatus":{"type":"1EdTechRevocationList","id":"https://openbadgefactory.com/obv3/revoked/SENE09a15F6Sa9MZ/SNO6YPa3SQJaQT8"},"id":"https://openbadgefactory.com/obv3/credentials/53b650806c6f19e3d79ab335a9321576946d861a","type":["VerifiableCredential","OpenBadgeCredential"],"endorsement":[],"validFrom":"2026-03-18T14:10:28Z","proof":[{"created":"2026-03-18T14:51:58Z","cryptosuite":"eddsa-rdfc-2022","type":"DataIntegrityProof","proofPurpose":"assertionMethod","verificationMethod":"did:key:z6MkfxyN6hYrrf1qqbN3bAmHTiiVVZtYuifVeEhCbot3bpbC#z6MkfxyN6hYrrf1qqbN3bAmHTiiVVZtYuifVeEhCbot3bpbC","proofValue":"ztTcAkV3eaZpF1ahXgXYcmcX4AEJvgnyrDxxaA7ZRRNectkJ5RfXW8fZ3iG43rY41m51yUjSiKX3j8J7VjvFgA1q"}],"issuer":{"name":"Digital Peninsula Network Ltd","id":"did:key:z6MkfxyN6hYrrf1qqbN3bAmHTiiVVZtYuifVeEhCbot3bpbC","type":["Profile"],"email":"training@digitalpeninsula.com","description":"Digital Peninsula Network - **The South West's leading digital training provider! **\r\n\r\nDigital Peninsula Network work with organisations and individuals seeking support to learn valuable new skills within digital subjects. Top subjects include website development, digital marketing, social media marketing, online video editing, AI for Productivity tools, and more. Training ranges from 2 hour workshops to 12 months Apprenticeships training. \r\n\r\nDigital Peninsula Network (DPN) is a leader in designing training methods to upskill entrepreneurs, small businesses, and individuals in digital skills. DPN have developed and delivered innovative training courses in partnership with employers to thousands of businesses across the UK, predominantly in the South West.\r\n\r\nDPN offers learners a high-quality training delivery service working with experienced and qualified tutors, video conferencing and online learning tools, and a specialist online training platform to maintain the level of education delivered in-person.","otherIdentifier":[{"identifierType":"systemId","type":"IdentifierEntry","identifier":"SENE09a15F6Sa9MZ"}],"url":"https://www.digitalpeninsula.org/"},"@context":["https://www.w3.org/ns/credentials/v2","https://purl.imsglobal.org/spec/ob/v3p0/context-3.0.3.json","https://purl.imsglobal.org/spec/ob/v3p0/extensions.json"],"awardedDate":"2026-03-18T14:10:28Z"}