Introduction to Digital Marketing for Tourism Businesses

This badge was awarded for successfully completing the course ‘Introduction to Digital Marketing for Tourism Businesses’ on atingi.org. The learner has developed knowledge about digital marketing and social media, different ways of engagement with customers and content creation. He/she is familiar with the social media platforms Facebook, Instagram, Pinterest, Twitter and Google My Business as well as with the importance of customer review management. This micro-learning course is designed as a professional development opportunity for people working in the tourism and hospitality sector and as a means for the recognition of prior learning.

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Issued On	1673438400
Expires	-

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Get started wherever and whenever you want.","id":"https://openbadgefactory.com/v1/client/?key=QKZM2AaHAVa4BU&event=ROBAZOaAZUa32V&v=2.0","@context":"https://w3id.org/openbadges/v2","email":"atingi@giz.de","image":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAOEA...","url":"https://atingi.org/"},"name":"Introduction to Digital Marketing for Tourism Businesses","alignment":[{"targetName":"manage quality","targetUrl":"http://data.europa.eu/esco/skill/A1.12.0","targetDescription":"Pursue excellence in workplace processes, products and activities."},{"targetName":"presenting information","targetUrl":"http://data.europa.eu/esco/skill/S1.4.0","targetDescription":"Presenting oral or visual material to an audience in order to provide or interpret information."},{"targetDescription":"Promoting, advertising and marketing goods, services, programs or policies.","targetUrl":"http://data.europa.eu/esco/skill/S1.6.2","targetName":"promoting products, services, or programs"}],"criteria":{"id":"https://openbadgefactory.com/v1/badge/_/R8J02SaP4BaBN2/criteria.html?v=2.0&c_id=e8f7b3b7d1272a166308925317523ee26fee555b3ea8e383b7055d86de8db80e&lang=en","narrative":"###Type of credential \n\nThis is a credential based on summative assessment. \n\n###General Learning Objectives  \n\n1. Explain the value of online media in promoting a tourism business \n\n1. Generate leads through online resources appropriate to the tourism business \n\n1. Create an e-marketing plan \n\n1. Keep social media pages in high quality and generate high traffic  \n\n###Course Topic and Specific Objectives  \n\n1. Understanding digital marketing and social media   \n\n1. Application of the appropriate social media platform for the product and target group \n\n1. Application of Google My Business  \n\n1. Management of customer reviews  \n\n###Learning Activities \n\n1. Self-paced e-learning featuring: \n\n- Text and multimedia presentations that introduce key concepts and apply them to the workplace \n\n- Links to public websites and videos to add depth and relevance \n\n- Interactive checkpoints within the course to test for knowledge and understanding \n\n \n\n###Assessments \n\nThere are several checkpoints for formative assessment embedded in the course. The course concludes with a final summative assessment consisting of 15 multiple-choice questions. Single or multiple answers are possible. Responses are automatically assessed. The assessment is regarded as passed if the examinee answered at least 80% of the questions correctly. Multiple attempts are permitted.   \n\n \n\n###Estimated learning time \n\n1-2 hours \n\n \n\n###Competency category \n\nIndustry/ Sector \n\n \n\n###Level  \n\nNovice \n\n \n\n### About the atingi eAcademy Tourism and Hospitality  \n\nThe digital learning platform “atingi.org” by the German Federal Ministry for Economic Cooperation and Development (BMZ) harnesses the tremendous potential of inclusive digitalization in education for everyone and everywhere by offering free and relevant learning content in the form of self-paced learning courses. atingi was developed by a team of digital experts at Gesellschaft für Internationale Zusammenarbeit (GIZ) and works closely with Smart Africa, the African Union’s digital initiative, as well as many other partners from business, politics, academia, and civil society.   \n\n  \n\nWith 10% of global GDP tourism and hospitality is one of the key global economic sectors offering millions of employment opportunities worldwide. The atinigi eAcademy Tourism and Hospitality is an offer developed for digital professional development for tourism and hospitality professionals with the aim to recognize prior learning, upskill and make industry-relevant skills and competencies visible to employers. The atingi eAcademy Tourism and Hospitality operates in close cooperation with the private sector to ensure rigorously assessed skills and competencies of tourism professionals are relevant for finding or improving employment.   \n\n  \n\natingi takes privacy and data protection seriously and complies with the General Data Protection Regulation (GDPR).   \n\n \n\n### Critical Information Summary - Self Report \n\n- **Type of credential:** Certificate - summative assessment \n\n- **Title:** Introduction to Digital Marketing for Tourism Businesses \n\n- **Issuer:** atingi \n\n- **Date of issue:** see above \n\n- **Description:** see above \n\n- **Learning outcomes:** see above \n\n- **Effort including assessment:** 1-2 hours \n\n- **Duration:** 1 day or less \n\n- **Prerequisites:** None \n\n- **Relevant learning resources:** None \n\n- **Type of assessment:** Examination/Multiple Choice Questions \n\n- **Participation:** Online \n\n- **Supervision:** No \n\n- **Identity verification:** 1 factor \n\n- **Quality assurance:** Internal - project approval \n\n- **Endorsement:** Yes\n\n- **Learner impact:**  Nonformal Certificate \n\n- **Credits:** None \n\n- **Stackability:** Designed to stack. Can be stacked to earn the ‘Tourism Marketing’ Novice Badge.  "},"@language":"en","related":[{"id":"https://openbadgefactory.com/v1/badge/_/R8J02SaP4BaBN2.json?v=2.0&event=ROBAZOaAZUa32V&lang=fr","@language":"fr"}],"image":"https://openbadgefactory.com/v1/badge/_/R8J02SaP4BaBN2.png?event=ROBAZOaAZUa32V","tags":["contentcreation","customerreviews","digitalmarketing","facebook","instagram","socialmedia"],"@context":"https://w3id.org/openbadges/v2"},"verification":{"type":"HostedBadge"},"type":"Assertion","id":"https://openbadgefactory.com/v1/assertion/8ab1beeab4dd5c8ffd11ab798e3a839aa35ebe14.json","@context":"https://w3id.org/openbadges/v2"}