Social Media Marketing

The holder of the micro-credential is able to/has knowledge of:

• Has knowledge of how social media platforms function, as well as digital tools used in social media marketing, including the principles of safe and ethical processing of data and digital information.
• Is able to implement marketing strategies in social media.
• Is able to select and use marketing communication tools applied in social media in a manner appropriate to communication objectives.
• Is able to independently prepare diverse written content in Polish for publication on social media and other digital communication channels.

The holder has completed 20 hours of practical classes, 2 hours of individual consultation sessions.

The micro-credential was awarded based on the successful completion of a final assessment verifying the learning outcomes, including the knowledge and skills acquired during the practical classes and individual consultations. The assessment also covered knowledge of supplementary literature on social media, specialized terminology related to communication and marketing in social media, as well as current trends and tools used in the field of social media.

Number of ECTS credits: 1

Additional information:
The micro-credential confirms knowledge of how social media function, digital marketing tools, and the principles of safe and ethical data processing, providing a practical validation of competencies for a CV. The student develops skills in planning marketing strategies, selecting communication tools, and creating content for digital channels, which enhances their attractiveness in the job market.