Generative AI for Business
Badge awarded to
Héloïse DELCAIRE
This course offers a comprehensive overview of Generative AI, exploring both its opportunities and risks. Through real-world examples and recent analyses, participants will gain insights into the impact of this technology on organizations, assess its limitations (bias, misinformation, environmental footprint…), and better prepare for the necessary transformation initiatives.
Issued on 24 Jul 2025 by
ESCP Business School
Issuer
ESCP Business School
certificates@escp.eu
Rooted in its European history and identity, ESCP inspires and educates purpose-driven leaders who will positively impact the world.
By producing research-based knowledge disseminated through a unique pedagogical model based on systematic mobility across 6 urban and phygital campuses across Europe, ESCP delivers the best degree and non-degree business education programmes based on multiculturalism and interdisciplinarity to international high-potential students and executives.
Criteria
Objectives of the course:
- Understand the Foundations of Generative AI
- Analyze Business Applications of Generative AI
- Assess the Risks and Challenges of Generative AI
- Develop Effective Prompting Strategies
At the end of the course, the participants will be able to:
- Decide if and how to use Generative AI in corporate settings,
- Make their first experiments,
- Identify the main transformation drivers.
Teaching methods:
- 100% online asynchronous
- Lecture, Case study
