This badge demonstrates the ability to analyze and describe a customer journey from the perspective of a selected target group. The holder of this badge can identify key customer touchpoints, understand customer experiences at different stages, and recognize the most important pain points affecting the overall journey.
The badge also confirms skills in customer-oriented thinking and service development. The holder is able to evaluate customer needs, identify improvement opportunities, and create practical development suggestions to enhance the customer experience. In addition, the work is presented in a clear, logical, and visually understandable way.
Issuer
Innovaatioyhtiö Ideascout Oy
info@ideascout.fi
Criteria
The competence includes:
- The customer journey is clear and logical.
- The key touchpoints and pain points have been identified.
- The development suggestions are well justified and customer-oriented.
- The overall presentation is understandable and visually clear.
