Instagram & YouTube for Business

Instagram & YouTube for Business

Badge awarded to

Lisa Woodruff


Issued on 23 Mar 2026 by

Digital Peninsula Network Ltd

This badge recognises my learning around using Instagram and YouTube in a business context. By understanding audience demographics, consumer behaviour and platform algorithms, I can make informed use of the marketing opportunities these platforms offer. I understand how to build an engaged online community by creating purposeful, shareable content. I have explored the essential features and functions of both platforms that support visibility and discoverability including effective hashtag use, strong descriptions and SEO fundamentals.
#Business #Community #Content #Digital #Instagram #Marketing #Online #SEO #YouTube

Issuer

Digital Peninsula Network Ltd

training@digitalpeninsula.com

Digital Peninsula Network - The South West's leading digital training provider!

Digital Peninsula Network work with organisations and individuals seeking support to learn valuable new skills within digital subjects. Top subjects include website development, digital marketing, social media marketing, online video editing, AI for Productivity tools, and more. Training ranges from 2 hour workshops to 12 months Apprenticeships training.

Digital Peninsula Network (DPN) is a leader in designing training methods to upskill entrepreneurs, small businesses, and individuals in digital skills. DPN have developed and delivered innovative training courses in partnership with employers to thousands of businesses across the UK, predominantly in the South West.

DPN offers learners a high-quality training delivery service working with experienced and qualified tutors, video conferencing and online learning tools, and a specialist online training platform to maintain the level of education delivered in-person.

Criteria

  • Understand the opportunities, audience demographics, and consumer behaviour unique to Instagram and YouTube
  • Explain how each platform's algorithm works and apply that knowledge to boost organic reach
  • Create content strategies that drive discovery, shares, and community engagement on both platforms
  • Apply platform-specific tools — hashtags, YouTube SEO, tags, descriptions — to improve visibility
  • Utilise a clear action plan and resources to implement strategies immediately onto business accounts