eCommerce | Basics
This badge is awarded to individuals who have developed basic skills concerning e-commerce as an important business strategy. The badge earner has a good understanding of the role and potential of e-commerce. He/she has learned about technological, business, legal and social aspects related to implementing an e-commerce business venture. The badge earner has completed the required and elective workshops and learning experiences offered by MCI.
Issued on 30 Jun 2026 by
MCI Management Center Innsbruck
Issuer
MCI Management Center Innsbruck
career@mci.edu
The Entrepreneurial School®
MCI Management Center Innsbruck empowers motivated people to achieve outstanding performance, provides profound academic competence and creates innovative know-how transfer within a strong international network.
Criteria
Competences, skills & knowledge
Individuals who have earned this badge
- can identify the technological, business and social context of e-commerce
- can recognize and analyse the potential of e-commerce as a business strategy
- are able to determine the most effective e-commerce business model to use in the given context
- understand the technological underpinnings of an e-commerce presence
- can implement and operate a basic online-shop
- know a range of strategies to optimally market and advertise the business
- are familiar with the most salient legal and ethical foundations of e-commerce and can address basic related legal questions
