Digital Marketing
This badge is awarded to individuals who have developed knowledge and skills in online and social media marketing. They are able to effectively use a range of marketing tools and strategies in digital environments to address different target groups and are aware of selected digital marketing technologies. The badge earner has participated in the required and elective workshops and learning experiences offered by MCI and submitted a successful strategy paper.
Issued on 16 Feb 2026 by
MCI Management Center Innsbruck
Issuer
MCI Management Center Innsbruck
career@mci.edu
The Entrepreneurial School®
MCI Management Center Innsbruck empowers motivated people to achieve outstanding performance, provides profound academic competence and creates innovative know-how transfer within a strong international network.
Criteria
Competences, skills & knowledge
Individuals who earned this badge
- are familiar with the different tools and strategies of online and social media marketing
- can apply digital marketing tools and develop appropriate strategies in different professional contexts
- have basic knowledge in Web & Social Media Analytics
- have more in-depth knowledge of specific tools and techniques available to digital marketers
