SPIN® Selling Conversations Experienced

"The SPIN® Selling Conversations course builds sales behaviors and skills to have deeper, more insightful conversations with customers as they move toward a buying decision. This badge recognizes the earner as having demonstrated an experienced understanding of how SPIN strategies can be applied with customers."

Issued on 07 Apr 2026 by

PepsiCo

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#consultative_selling #in-depth_questioning #listening #strategic_thinking

Issuer

PepsiCo

PEPU@pepsico.com

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Criteria

"Badge earners will have: - Participated fully in the SPIN® Selling Conversations course (8 hours of learning) - Demonstrated application of learning via completing a SPIN Call Plan and reviewing it with their manager"