Generative AI in Business and in my Studies
This course offers a comprehensive overview of Generative AI, exploring both its opportunities and risks. Through real-world examples and recent analyses, participants will gain insights into the impact of this technology on organizations, assess its limitations (bias, misinformation, environmental footprint…), and better prepare for the necessary transformation initiatives.
Issued on 01 Sep 2025 by
ESCP Business School
Issuer
ESCP Business School
certificates@escp.eu
Rooted in its European history and identity, ESCP inspires and educates purpose-driven leaders who will positively impact the world.
By producing research-based knowledge disseminated through a unique pedagogical model based on systematic mobility across 6 urban and phygital campuses across Europe, ESCP delivers the best degree and non-degree business education programmes based on multiculturalism and interdisciplinarity to international high-potential students and executives.
Criteria
By the end of the course, students should be able to:
- Understand the Foundations of Generative AI
- Analyse Business Applications of Generative AI
- Assess the Risks and Challenges of Generative AI
- Develop Effective Prompting Strategies
- Use Generative AI as a Learning and Productivity Tool
By the end of the course, students should develop:
- Critical Thinking and Responsible AI Use
- Ethical Awareness and AI Literacy
- Collaboration and Human-AI Interaction
Teaching methods:
- 100% online asynchronous
- Lecture, Case study
