Popular Choice Taste Test Video 2025
This badge is awarded to the student group with the best taste test video on the Brand Management module in Year 4 of the Honours Degree in Marketing and Sales at Atlantic Technological University, Galway city as chosen by their peers.
Issued on 10 Dec 2025 by
ATU, Teaching and Learning
Issuer
ATU, Teaching and Learning
TLC@ATU.ie
Atlantic Technological University (ATU) is a Higher Education technological university based in the west and northwest of Ireland.
Criteria
The taste test video is a group project which contributes 20% to the marks for the module. It involves the students conducting a taste test of 3 different types of chocolate bars with 2 people. The carry out a blind taste test to check quality and price perceptions of different brands and present their analysis through a video recording. Groups of students in the class peer assess another group's project and award a mark. This badge is presented to the group project that received the highest score from their peers.
