Design to Value (DTV) Foundational

Badge awarded to

Ana Carolina Castanhe

Issued on 15 Oct 2025 by

PepsiCo

"• Comprehend the Design to Value (DTV) Methodology & Value Proposition. • Understand ‘what is DTV,’ ‘why it is important for PepsiCo,’ and ‘how we put DTV into practice’ (e.g., sprints, DTV mindsets). • Demonstrate the ability to articulate the significance and value of DTV as a capability at PepsiCo. • Begin to lead by example by exhibiting core DTV mindsets and ways of working into day-to-day. • Have clarity regarding roles, responsibilities, and accountabilities within the framework of DTV."

#Designthinking #Valuecreation

Issuer

PepsiCo

PEPU@pepsico.com

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Criteria

"Badge earners will have:

Been nominated to participate in the programme by Sector DTV leads
Participated fully in the DTV Foundational Level Training (3hrs of learning)
Achieved a score of 80% or above in a knowledge check"