Sync Lab Writing for Ads & TV

Earning Criteria:

• Earner has Attended a 6-week Sync music production course, engaging in tutor-led sessions to increase their skills in composing and scoring for TV and adverts as well as taking part in bussines sessions to understand the industry. They have been given a professional brief to compose music to and discussing with peers throughout the process and presenting the final product during our industry showcase.

• Earner has gained knowledge and experience with the Digital Audio Workstation (DAW) Logic Pro X. They learned to import, mark scenes, and compose music to a given scene. Earner has learnt to input midi using a midi keyboard. They also have learned to quantise to ensure music is in time with the scene.

• Earner has shown independent working to create the music for a professional brief, including virtual instruments and an aspect of audio recording. They have developed their composition skills by paying special attention to detail about scenes, reflecting on which instruments to use, what keys to use, motifs, musical texture, and creating their own sound effects.

• Earner has gained a comprehensive understanding of the library music & sync industry. They have increased their understanding of licensing, publishing, and the process of crafting music for ads and film.

• Earner has learnt to interpret and respond effectively to professional briefs through exploring a mock brief. They have considered factors such as mood, genre, audience, and industry expectations, culminating in the production of tracks aligned with client specifications.

• Earner has gained knowledge of industry practices, business etiquette, and legal considerations in the sync industry, empowering them to navigate contracts, rights management, and collaboration opportunities with confidence and professionalism.

• Earner has successfully developed a portfolio of work of minimum 1 piece of music, demonstrating their new knowledge in Library and Sync Music.

Additional Details: https://lewishammusic.org/taking-part/creative-futures/audio-production-ads-tv/)

• Level: Intermediate
• Location: In-person Lewisham Music, The Fellowship Inn Randlesdown Road, London, Greater Lonfon

Standards: Cities of Learning Badging Standard - Participate Layer

This badge has been mapped to the Participation Layer of the Cities of Learning Badging Standard. The earner has met expectations, can interact with learning and is able to join in with others.

https://www.thersa.org/cities-of-learning/badging-standards