Shopper Marketing Foundational
"The Shopper Marketing Basics eLearning (101) introduces you to foundational Shopper Marketing concepts, and provides an overview of how it is implemented within PepsiCo.
This badge recognizes the earner as having demonstrated a foundational understanding of how PepsiCo approaches Shopper Marketing including key concepts and terminology, planning processes and the role of a Shopper Marketer working with other PepsiCo functions, external agencies and key customers."
Issued on 23 Mar 2026 by
PepsiCo
Issuer
PepsiCo
PEPU@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Criteria
"Badge earners will have:
- Completed the Shopper Marketing Foundational 101 eLearning (3 hours of learning)
- Achieved a score of 80% or above in a knowledge check"
