Storytelling in marketing
Badge awarded to
Natalia Bielecka
We certify the ability to create and tailor engaging storytelling narratives for marketing, media, and social communications, using various formats and new technologies, including AI.
Issued on 07 Jul 2026 by
Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie
| Achievement Type | Micro Credential |
| Credits Available | 1.0 |
Issuer
Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie
uitmelearning@wsiz.edu.pl
Criteria
The holder of the micro-credential is able to/has knowledge of:
- Has theoretical knowledge of storytelling in marketing communication.
- Is able to develop and create narrative forms for marketing purposes (marketing narratives, brand stories, communication scripts).
- Is able to craft compelling stories for marketing purposes that resonate with the audience.
The holder has completed 20 hours of practical classes, 2 hours of individual consultation sessions.
The micro-credential was awarded based on a positive test result thath exceeded the syllabus.
Number of ECTS credits: 1
Additional information:
The micro-certificate confirms the ability to create basic narrative forms used in marketing activities.
The micro-certificate is part of the Marketing and New Media degree program.
