Category Leadership Foundational
"The Category Leadership Basics eLearning (101) introduces you to foundational Category Leadership concepts, and provides an overview of how it is implemented within PepsiCo.
This badge recognizes the earner as having demonstrated a foundational understanding of Category Leadership, the 5 Step Category Leadership process and can identify areas where Category Managers can influence and drive impact across Pepsico.
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Issued on 12 Nov 2025 by
PepsiCo
Issuer
PepsiCo
PEPU@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Criteria
"Badge earners will have:
- Completed the Category Leadership Foundational 101 eLearning (45 mins of learning)
- Achieved a score of 80% or above in a knowledge check"
