AI for Marketing

Attendance at the AI for Marketing programme at IMI. This is a one day programme.

Programme Themes

• The business case for AI in marketing and its impact on ROI
• AI-driven advertising, predictive marketing, and customer insights
• Practical AI applications to streamline workflows and save time
• Ethical considerations and responsible AI use in marketing
• The future of AI in marketing and emerging trends
• Hands-on experience with AI tools for content creation, market research, and analytics
• Comparing AI-generated campaigns with human-led strategies to identify where AI adds the most value