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1. What specific concepts, challenges, or opportunities of sustainable entrepreneurship have you explored during this program?
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I explored key entrepreneurial tools such as PESTLE analysis to understand macro-environmental factors, Business Model Canvas to structure sustainable ventures, and weak signals to anticipate future trends. I also learned about 3D printing as a tool for sustainable prototyping and circular economy models. A key challenge was applying these frameworks to real-world scenarios while ensuring environmental and social impact remained central. The main opportunity was discovering how these tools enable entrepreneurs to build resilient, impact-driven businesses.
(Max 100 words)
2. Describe the products or services you developed or marketed. How do they contribute positively to the environment and society?
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We developed a smart bracelet for early atrial fibrillation detection in elderly people. It is designed to be extremely easy to use, ensuring accessibility for seniors. By enabling early detection and treatment, it helps prevent strokes, reducing the burden on healthcare systems and improving quality of life. Environmentally, we incorporated components made from recycled plastic, contributing to circular economy principles and reducing virgin material consumption.
(Max 100 words)
3. Reflect on what you've learned about the needs and expectations of different European markets. Provide specific examples.
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I learned that European markets vary significantly in their needs and expectations. A striking example came from Finnish teammates, who explained that in remote areas of Finland, ambulances take a long time to arrive and are very expensive, creating a critical need for accessible healthcare solutions. In contrast, other countries prioritize different aspects such as sustainability certifications or digital privacy. This experience taught me that understanding local context is essential when developing solutions for diverse European markets.
(Max 100 words)
4. Discuss how your involvement in the program has enhanced your skills in transparency and responsible communication.
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The program enhanced my transparency skills by teaching me to communicate honestly about limitations, not just strengths. During pitches, I learned to present data with precision, avoiding vague claims and focusing on measurable impact. Working in a multidisciplinary team also improved my responsible communication, as I had to adapt complex medical concepts into clear, accessible language for non-clinical teammates and judges. This experience showed me that credibility is built through honesty, clarity, and a willingness to acknowledge both achievements and challenges.
(Max 100 words)
5. Describe any challenges you encountered while working in a multicultural and multidisciplinary team, and how you overcame them.
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The main challenge was navigating different working styles within a multicultural team. Some members preferred detailed planning before acting, while others favored rapid prototyping and iteration. This sometimes created friction in our workflow. To overcome this, we established clear communication norms from the start, including daily check-ins and defined roles based on each member's strengths. I also learned to be flexible and patient, recognizing that diverse approaches ultimately enriched our project. This experience taught me that embracing differences leads to stronger collaboration and better outcomes.
(Max 100 words)
6. Reflect on your personal growth through this experience. What does sustainable entrepreneurship mean to you now compared to before?
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Before the program, I viewed sustainable entrepreneurship as mainly environmental. Now I understand it encompasses social impact, accessibility, and long-term value creation. Working in a multidisciplinary team strengthened my leadership and communication skills, and I discovered my ability to motivate others and build confidence. Sustainable entrepreneurship, to me now, means creating solutions that are not only profitable but also improve lives, empower communities, and are built on transparency, collaboration, and genuine impact.
(Max 100 words)
