Business & Customer Awareness

Business & Customer Awareness

Careercred.com provides a national framework and badge system for employability skills.

Business and Customer Awareness is one of the careercred and CBI (Confederation of British Industry) core skills for the workplace. This badge is about your ability to understand the key drivers of business success and the importance of providing customer satisfaction and building customer loyalty

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To earn this badge you need to demonstrate the following abilities:

  • Ability to quickly gain an understanding of key drivers of business success in specific industries
  • Ability to demonstrate a commitment to good customer service
  • Ability to sell

To demonstrate these abilities you must complete the following FOUR tasks:

  1. Express your opinion on the impact of digitisation
  2. Reflect on a bad customer experience
  3. Reflect on a time when you had to sell
  4. Assess your business and customer awareness ability

Further information and guidance concerning these tasks, including templates to complete, can be found on the badge application page and also on the Business and Customer Awareness Badge page on the careercred website.


To earn the Careercred Business and Customer Awareness Badge you must complete the FOUR missions listed below.

Information and guidance

Remember, if you are awarded this badge, the evidence you provide will be attached to the digital badge. You may want to display your badge (and the evidence you provide in this form) to employers and other interested parties. So ensure that you are happy that any evidence you provide is a genuine reflection of you, your skills and achievements.



__________________________________________ MISSION 1 - UNDERSTAND THE IMPACT OF DIGITAL __________________________________________ Choose an industry or career that interests you. Give your opinion with respect to the impact of digital technology on that industry or career:

Benefits may apply to the industry, the company, the employees, the customers or the wider environment.

__________________________________________ MISSION 2 - REFLECT ON A TIME WHEN YOU HAD A BAD CUSTOMER EXPERIENCE __________________________________________

You can select as many experiences as are relevant

__________________________________________ MISSION 3 - REFLECT ON YOUR ABILITY TO SELL __________________________________________ Download the reflective template here: http://careercred.com/wp-content/uploads/2016/01/Business-Awareness-MISSION-3.docx Your mission is to reflect on a time when you had to sell something. You can interpret "sell" in its broadest sense to include selling anything from a product or service, selling yourself, selling an idea or concept etc. Ideally your experience should include some element of making the sale such that, without your input, the sale would not have happened.

__________________________________________ MISSION 4 - ASSESS YOUR BUSINESS AND CUSTOMER AWARENESS SKILLS __________________________________________ Rate your ability on the five point scale below on each of the THREE Business and Customer Awareness abilities. Then, justify and support your ratings by completing parts A, B, C in the textboxes below.

Part A is analytical, not descriptive. You should justify your assessment of your skills by analysing the evidence that you submitted to complete the missions. When re-considering the missions you have completed you might reconsider what went well or what went badly and seek to analyse the reasons why they went well or badly and what the consequences were for your own skills development.
In Part B you should sum up what you have learnt about yourself as a result of completing the missions and this self-assessment exercise. What did you learn about your current level of knowledge or competence? What could or should you have done differently? What stopped you from doing this?
Part C should build on Parts A and B to identify the main areas for improvement and describe specific actions designed to address these areas. Your action plan should flow naturally from the conclusions you reached in Part B. Where your conclusions identified areas for improvement, these should be addressed in the action plan. Even where the learning and development experience was positive you should identify how you can improve further. You should justify the selected actions by explaining why you plan to do them and what outcome you hope to achieve.
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